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    Consumer Behavior Study Set 1
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    Exam 14: Psychographics: Values, Personality, and Lifestyles
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    _____ Is a Tendency to Be Resistant to Change or New
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_____ Is a Tendency to Be Resistant to Change or New

Question 27

Question 27

Multiple Choice

_____ is a tendency to be resistant to change or new ideas.


A) Dogmatism
B) Locus of control
C) Hedonism
D) Pragmatism
E) Ambivalence

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