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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 14: Psychographics: Values, Personality, and Lifestyles
  5. Question
    Discuss the Characteristics of the Eight Consumer Segments Identified by VALS
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Discuss the Characteristics of the Eight Consumer Segments Identified by VALS

Question 22

Question 22

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Discuss the characteristics of the eight consumer segments identified by VALS framework, formerly known as Values and Lifestyles.

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Answered by ExamLex AI

The VALS framework, which stands for Val...

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