Multiple Choice
British Airways offers seven distinct air travel products such as Club World, World Traveller Plus, and World Traveller.By choosing one of these, customers understand the characteristics of the service they are purchasing.This is an example of effectively using ____________.
A) sub-brands
B) a house of brands
C) endorsed brands
D) a branded house
E) external brand communications
Correct Answer:
Verified
Correct Answer:
Verified
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