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    Services Marketing
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    Exam 4: Developing service products: core and supplementary service elements
  5. Question
    In the New Service Development Process, What Is Essential to Consider
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In the New Service Development Process, What Is Essential to Consider

Question 56

Question 56

Multiple Choice

In the new service development process, what is essential to consider in the early stages?


A) Performance evaluation
B) Differentiation
C) Test marketing
D) Product introduction
E) Re-engineering

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