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    Services Marketing
  4. Exam
    Exam 4: Developing service products: core and supplementary service elements
  5. Question
    According to Levitt (1974), the Expected Product Represents the Customer's
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According to Levitt (1974), the Expected Product Represents the Customer's

Question 55

Question 55

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According to Levitt (1974), the expected product represents the customer's minimal expectations.

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