Multiple Choice
Which of the following could be considered as a product line extension for a service organisation?
A) The introduction of online book purchasing over the Internet
B) The first creation of search engines for the Internet
C) A retailer offering financial services to its customers
D) An airline that instigates a new route to a different destination for its customers
E) A restaurant that now offers credit card payment facilities
Correct Answer:

Verified
Correct Answer:
Verified
Q56: In the new service development process, what
Q57: British Airways offers seven distinct air travel
Q58: An auto repair service has a coffee
Q59: Which of the following statements is NOT
Q60: Using the example of a postal service
Q62: Some service firms require a formal membership
Q63: When buying electrical goods, the manufacturer's provision
Q64: Pricing, delivery, appearance of facilities and personnel,
Q65: Exceptions involve a group of supplementary services
Q66: The provision of services within the fast