An Executive Summary Should:​

Multiple Choice

An executive summary should:​

A) ​make it as easy as possible for a buyer to make a positive purchase decision.
B) spell out a customer's problems, the nature of the proposed solution, and the resulting benefits to the customer.
C) ​offer a succinct overview and background of a firm, but emphasize only the company's capabilities.
D) ​emphasize the benefits resulting from the solution and not the product or service being sold.
E) ​present a sales agreement for a buyer to sign off on and complete.