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A Good Customer Value Proposition Should:​

Question 38

Multiple Choice

A good customer value proposition should:​


A) ​have complicated statements with a large number of technical terms.
B) reflect on product or service dimensions that add value.
C) ​guarantee benefits that cannot be delivered yet.
D) ​list all the benefits of a salesperson's offerings.
E) ​be as specific as possible on intangible outcomes.

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