Multiple Choice
In context of the purchase decision process,prospects are most interested in:
A) features that produce benefits addressing their buying motives.
B) the features and benefits that the salesperson reinforces with oral claims.
C) the features and benefits they are familiar with.
D) the features and benefits the salesperson has talked about.
E) the brand and image of the product in the market.
Correct Answer:

Verified
Correct Answer:
Verified
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