Multiple Choice
Which of the following is the difference between emotional and rational buying motives?
A) The rational buying motives of a prospect are easy to discover, while emotional buying movies are not.
B) Rational buying motives remain the same for all customers, but emotional buying motives change from customer to customer.
C) Customers prioritize their emotional buying motives over their rational buying motives.
D) Every customer may have an emotional buying motive to buy a product, but they may or may not have a rational buying motive.
E) Prospects are more likely to share their emotional buying motives with the salesperson and less likely to share their rational buying motives.
Correct Answer:

Verified
Correct Answer:
Verified
Q36: In context of the purchase decision process,prospects
Q38: A good customer value proposition should:<br>A)have complicated
Q39: In the context of planning sales dialogues
Q40: Which of the following sales communications formats
Q43: A sales dialogue template always starts with
Q44: _ are sales presentations that include scripted
Q45: Most initial sales calls on new prospects
Q46: Once a salesperson has an appointment with
Q78: When conducting an organized sales dialogue, a
Q96: With multimedia sales presentations becoming more routine,