You Are a Sales Representative for an E-Book Supplier and You

Multiple Choice

You are a sales representative for an e-book supplier and you call on John Radcliffe, the procurement manager for a local university.After a few minutes of "small talk," John asks you to step into his office for a meaningful conversation about your e-books.Which of the following best characterizes John's "mental process?"

A) John believes your e-books will fill his specific needs.
B) a sale is made
C) You have achieved the interest stage of John's mental process.
D) John has a boiling desire for your product.
E) John understands why he should buy from you.