An Effective and Practical Way to Minimize Communication-Style Bias Is

Multiple Choice

An effective and practical way to minimize communication-style bias is to:

A) choose customers based on their communication styles
B) write presentation materials that appeal to all communication styles
C) send trained communicators to talk to customers with unfamiliar styles
D) adapt your style to the way the customer communicates
E) focus more on the content of sales presentations than on message delivery