Multiple Choice
RealPlan sells a calendar/messaging/paperwork center that helps working parents organize their families' schedules and paperwork. The product has received positive feedback from buyers, and it is priced comparably to normal planners even though it offers more features and benefits. RealPlan has been selling various planning products to consumers for 10 years, and managers at the firm see an opportunity to move into the business market with a software version of the popular planner.
-A consumer who purchases the RealPlan product for the first time would most likely be engaging in a ________ buying decision.
A) straight rebuy
B) variety-seeking
C) modified rebuy
D) habitual
E) complex
Correct Answer:
Verified
Correct Answer:
Verified
Q1: A customer will tend to screen out
Q2: Part of the customer strategy is understanding
Q3: Subcultures typically share value systems based on
Q4: In which value creation selling approach do
Q5: The idea that a customer needs to
Q7: RealPlan sells a calendar/messaging/paperwork center that helps
Q8: Terrance Simpson is a sales representative for
Q9: Which step in the buying process most
Q10: The biggest limitation of using the buyer
Q11: When a teenage girl asks her best