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    Selling Today Partnering
  4. Exam
    Exam 8: The Buying Process and Buyer Behavior
  5. Question
    The Idea That a Customer Needs to Answer a Set
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The Idea That a Customer Needs to Answer a Set

Question 5

Question 5

Short Answer

The idea that a customer needs to answer a set of five questions about the buying process before he or she can make a purchase is called the ________.

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