Terrance Simpson Is a Sales Representative for Swim-Tex, a Swimming

Essay

Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-Terrance should most likely understand a customer's emotional buying motives because such motives are:
A)only overcome by nonverbal communication
B)foundations for rational buying motives
C)influential in most buying decisions
D)factors in cost/benefit analyses
E)barriers to most high-end sales