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  3. Study Set
    Marketing Study Set 5
  4. Exam
    Exam 5: Understanding Consumer and Business Buyer Behaviour 
  5. Question
    In a Straight Rebuy, a Buyer _
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In a Straight Rebuy, a Buyer _

Question 1

Question 1

Multiple Choice

In a straight rebuy, a buyer _ .


A) considers a product or service for the first time
B) reorders something without any modifications
C) needs a modified product to suit new requirements
D) wants to obtain the same product from a lower-priced supplier
E) finds new ways to add value to the same product

Correct Answer:

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