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    Marketing Study Set 20
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    Exam 7: Segmentation, Targeting, and Positioning
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    Regardless of What Target Marketing Strategy Firms Use, They Must
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Regardless of What Target Marketing Strategy Firms Use, They Must

Question 11

Question 11

True/False

Regardless of what target marketing strategy firms use, they must keep in mind the growing ethical concerns around targeting some market segments, in particular children and older adults.

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