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    Marketing Study Set 20
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    Exam 7: Segmentation, Targeting, and Positioning
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    Marketers Are Particularly Interested in Segmenting Older Americans Because They
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Marketers Are Particularly Interested in Segmenting Older Americans Because They

Question 12

Question 12

Short Answer

Marketers are particularly interested in segmenting older Americans because they typically have two things that most of their younger counterparts do not have: time and ________.

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