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    Business
  3. Study Set
    Consumer Behavior Science
  4. Exam
    Exam 2: Consumer Segmentation and Positioning
  5. Question
    PRIZM Is a Segmentation Tool That Uses Psychographics
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PRIZM Is a Segmentation Tool That Uses Psychographics

Question 40

Question 40

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PRIZM is a segmentation tool that uses psychographics.

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