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    Business
  3. Study Set
    Consumer Behavior Science
  4. Exam
    Exam 2: Consumer Segmentation and Positioning
  5. Question
    _____ Is the Segment(s) Toward Which a Firm's Marketing Efforts
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_____ Is the Segment(s) Toward Which a Firm's Marketing Efforts

Question 38

Question 38

Multiple Choice

_____ is the segment(s) toward which a firm's marketing efforts are directed.


A) Micromarket
B) Niche market
C) Target market
D) Marketing Mix
E) None of the above is correct.

Correct Answer:

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