Question 1

Computer-aided design (CAD)can increase the productivity of knowledge workers.

Accepted Answer

A) True 
 B)False

Question 2

________ are goals that producers hope to attain in pricing products.

Accepted Answer

A)  Profit targets 
B)  Returns on investment 
C)  Pricing targets 
D)  Pricing objectives

Question 3

The BlackBerry system is a ________.

Accepted Answer

A)  Wi-Fi 
B)  WWAN 
C)  WLAN 
D)  WiMax

Question 4

What is the markup percentage for a product with a $7 markup and a $20 sales price.

Accepted Answer

The answer of What is the markup percentage for a...

Question 5

Why might businesses want to analyze data that reveal what consumers do in the marketplace?

Accepted Answer

A)  to be able to send them tailor-made advertisements 
B)  to be able to understand competitors' actions 
C)  to be able to reduce production costs 
D)  to be able to reduce employee turnover

Question 6

Decision support systems create virtual business models and test them with different data to see how they respond.

Accepted Answer

A) True 
 B)False

Question 7

________ is concerned with the most effective techniques for communicating information about and selling a product.

Accepted Answer

A)  Communications 
B)  Advertising 
C)  Promotion 
D)  Information

Question 8

A(n)________ system is an interactive system that creates virtual business models and tests them with different data to see how they respond.

Accepted Answer

A)  application 
B)  decision support 
C)  management information 
D)  expert

Question 9

At one time,upper-level managers concerned themselves with all of the detailed information filtering upward from the workplace because it was inexpensive to gather,fast in coming,and slowly became out of date.

Accepted Answer

A) True 
 B)False

Question 10

For many businesses,the Internet has replaced the telephone,fax machine,and standard mail as the primary communications tool.

Accepted Answer

A) True 
 B)False

Question 11

________ is the use of secret numerical codes to scramble messages.

Accepted Answer

A)  Encryption 
B)  Graphics 
C)  Decryption 
D)  Conversion

Question 12

Simple message transfer protocol (SMTP)is one of the basic communication protocols used to receive e-mail.

Accepted Answer

A) True 
 B)False

Question 13

Pharmaceutical companies often use missionary selling.

Accepted Answer

A) True 
 B)False

Question 14

Short Case Scenario 13-1
Bill Chung is the recently appointed Vice President of Information Systems for Worldwide Corporation. This is a newly created position. Bill joins the preexisting management team of Vice Presidents for Operations, Finance, and Marketing. Bill is determined to make himself useful and to improve the way Worldwide does business. Very quickly, Bill observes that Worldwide has collected rooms full of data but rarely use it to make decisions. During his first week of work, he comments to the company's president, Cindy Stevens, that the company has plenty of data but very little information. Cindy looks puzzled.
-Cindy is confused over the difference between system software and application software.How might Bill explain the difference?

Accepted Answer

The answer of Short Case Scenario 13-1
Bill Chung is the...

Question 15

An incoming message has not passed the company's security policy.What happens now?

Accepted Answer

The answer of An incoming message has not passed the...

Question 16

How have auto dealers responded to the economic crisis and concerns over gas prices?

Accepted Answer

The answer of How have auto dealers responded to the...

Question 17

How does wowOwow.com use publicity?

Accepted Answer

The answer of How does wowOwow.com use publicity?...

Question 18

Cost-oriented pricing considers the firm's desire to make a profit and takes into account the need to cover production costs.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following best describes an extranet?

Accepted Answer

A)  a software and hardware system that prevents outsiders from accessing a company's network 
B)  a tool that searches Web pages containing the user's search terms and then displays pages that match 
C)  a private network of internal Web sites and other sources of information available to a company's employees 
D)  an Internet connection allowing outsiders limited access to a firm's internal information system

Question 20

Prices like $999.99 and $9.99 reflect ________.

Accepted Answer

A)  price fixing 
B)  odd-even pricing 
C)  market pricing 
D)  price lining

Exam 12: Pricing, Distributing, and Promoting Products

Computer-aided design (CAD)can increase the productivity of knowledge workers.

________ are goals that producers hope to attain in pricing products.

The BlackBerry system is a ________.

What is the markup percentage for a product with a $7 markup and a $20 sales price.

Why might businesses want to analyze data that reveal what consumers do in the marketplace?

Decision support systems create virtual business models and test them with different data to see how they respond.

________ is concerned with the most effective techniques for communicating information about and selling a product.

A(n) ________ system is an interactive system that creates virtual business models and tests them with different data to see how they respond.

At one time,upper-level managers concerned themselves with all of the detailed information filtering upward from the workplace because it was inexpensive to gather,fast in coming,and slowly became out of date.

For many businesses,the Internet has replaced the telephone,fax machine,and standard mail as the primary communications tool.

________ is the use of secret numerical codes to scramble messages.

Simple message transfer protocol (SMTP)is one of the basic communication protocols used to receive e-mail.

Pharmaceutical companies often use missionary selling.

An incoming message has not passed the company's security policy.What happens now?

How have auto dealers responded to the economic crisis and concerns over gas prices?

How does wowOwow.com use publicity?

Cost-oriented pricing considers the firm's desire to make a profit and takes into account the need to cover production costs.

Which of the following best describes an extranet?

Prices like $999.99 and $9.99 reflect ________.