Question 1

Wi-Fi provides a wide range of distance.

Accepted Answer

A) True 
 B)False

Question 2

Price skimming involves ________.

Accepted Answer

A)  setting an initial low price to establish a new product in the market 
B)  setting a limited number of prices for certain categories or products 
C)  taking advantage of the fact that consumers don't always respond rationally to prices 
D)  setting an initial high price to cover new product costs and generate a profit

Question 3

Market share is a pricing strategy that emphasizes maximizing profits.

Accepted Answer

A) True 
 B)False

Question 4

How do companies use extranets to improve productivity and performance?

Accepted Answer

The answer of How do companies use extranets to improve...

Question 5

________ is a large-scale information system for organizing and managing a firm's processes across product line,departments,and geographic locations.

Accepted Answer

A)  Outsourcing 
B)  Business process management 
C)  Enterprise resource planning 
D)  Vertical integration

Question 6

Discuss the impacts information technology has had on the business world.

Accepted Answer

The answer of Discuss the impacts information technology has had...

Question 7

________ allows people in remote locations to work simultaneously on one document.

Accepted Answer

A)  Videoconferencing 
B)  Voice mail 
C)  Dataconferencing 
D)  Digital information service

Question 8

At one time,upper-level managers did not concern themselves with all of the detailed information filtering upward from the workplace because it was expensive to gather,slow in coming,and quickly became out of date.

Accepted Answer

A) True 
 B)False

Question 9

Over one-half of U.S.retailers account for less than 10 percent of all retail sales.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is usually associated with odd-even pricing?

Accepted Answer

A)  price fixing 
B)  psychological pricing 
C)  market pricing 
D)  price lining

Question 11

Which of the following best describes enterprise resource planning?

Accepted Answer

A)  an information processing application for routine business activities of a company's business units 
B)  an information system for organizing and managing a firms activities across product lines, departments, and geographic locations 
C)  a system used for transforming data into information for use in decision making 
D)  a computer-based electronic technology that assists in designing products by simulating a real product and displaying it in three-dimensional graphics

Question 12

What is a client-server network?

Accepted Answer

The answer of What is a client-server network?...

Question 13

"We can offer you a quality men's suit for under $200," the salesman says.The actual price is $199.99.This is an example of ________.

Accepted Answer

A)  price lining 
B)  psychological pricing 
C)  price detailing 
D)  price skimming

Question 14

What is the breakeven point if total fixed costs equal $100,000,the selling price is $15.00,and the variable costs are $8.00 per unit?

Accepted Answer

A)  14,286 
B)  6,667 
C)  12,500 
D)  11,503

Question 15

Not only is IT improving existing businesses,it is creating entirely new businesses where none existed before.

Accepted Answer

A) True 
 B)False

Question 16

Marketers have control over the content media reporters and writers disseminate,and because it is presented in a news format,consumers often regard it as objective and credible.

Accepted Answer

A) True 
 B)False

Question 17

The four elements of the promotional mix are coupons,rebate,trade shows,and point-of-purchase displays.

Accepted Answer

A) True 
 B)False

Question 18

What is spyware?

Accepted Answer

The answer of What is spyware?...

Question 19

A coupon is a form of sales promotion.

Accepted Answer

A) True 
 B)False

Question 20

A budget is one product of a management information system.

Accepted Answer

A) True 
 B)False

Exam 12: Pricing, Distributing, and Promoting Products

Wi-Fi provides a wide range of distance.

Price skimming involves ________.

Market share is a pricing strategy that emphasizes maximizing profits.

How do companies use extranets to improve productivity and performance?

________ is a large-scale information system for organizing and managing a firm's processes across product line,departments,and geographic locations.

Discuss the impacts information technology has had on the business world.

________ allows people in remote locations to work simultaneously on one document.

At one time,upper-level managers did not concern themselves with all of the detailed information filtering upward from the workplace because it was expensive to gather,slow in coming,and quickly became out of date.

Over one-half of U.S.retailers account for less than 10 percent of all retail sales.

Which of the following is usually associated with odd-even pricing?

Which of the following best describes enterprise resource planning?

What is a client-server network?

"We can offer you a quality men's suit for under $200," the salesman says.The actual price is $199.99.This is an example of ________.

What is the breakeven point if total fixed costs equal $100,000,the selling price is $15.00,and the variable costs are $8.00 per unit?

Not only is IT improving existing businesses,it is creating entirely new businesses where none existed before.

Marketers have control over the content media reporters and writers disseminate,and because it is presented in a news format,consumers often regard it as objective and credible.

The four elements of the promotional mix are coupons,rebate,trade shows,and point-of-purchase displays.

What is spyware?

A coupon is a form of sales promotion.

A budget is one product of a management information system.