Question 1

A firm has determined the best combination of promotional tools to use,called the ________.

Accepted Answer

A)  operational plan 
B)  promotional mix 
C)  advertising plan 
D)  distribution mix

Question 2

The electronic marketplace has turned from a variable pricing system to a fixed pricing system.

Accepted Answer

A) True 
 B)False

Question 3

Which distribution channel is used by companies like Goodyear and Levi's?

Accepted Answer

A)  producer to consumer 
B)  producer to retailer to consumer 
C)  producer to wholesaler to retailer to consumer 
D)  producer to agent to wholesaler to retailer to consumer

Question 4

What is an e-catalog?

Accepted Answer

The answer of What is an e-catalog?...

Question 5

Over 85 percent of the world's online population have made purchases on the Internet.Which electronic retailer is the world's largest online retailer with annual sales of $19 billion?

Accepted Answer

The answer of Over 85 percent of the world's online...

Question 6

In a client-server network,the client is typically a customer or supplier.

Accepted Answer

A) True 
 B)False

Question 7

Short Case Scenario 12-1
Bill and Farrah have been recently hired by Superior Stereo Systems, a cutting-edge manufacturer of stereo speakers. Both Bill and Farrah have been assigned to work on two product teams, the Superior V, an existing product, and the Superior VI, a brand new speaker technology. The Super V is reviewing the pricing strategy used to this point. Bill, a recent graduate with a degree in economics, is insistent that they should price the speakers to maximize profits. He explains, "It is basic economics-companies price their products to maximize products. There's no question-this is the strategy that we should take." Farrah, remembering what she learned in her marketing courses, isn't so sure that Bill is on the right track. The technical specifications of the Superior VI speakers have been worked out, but the team is struggling with pricing. Some members of the group think that the speakers should be priced higher than the Superior V, while others are arguing for a lower price.
-In the past,the price for the Superior V has been slightly higher than similar products offered by competitors.Why would a company use this strategy?

Accepted Answer

The answer of Short Case Scenario 12-1
Bill and Farrah have...

Question 8

The World Wide Web is the branch of the Internet used to send and receive e-mail.

Accepted Answer

A) True 
 B)False

Question 9

Who is the target market for wowOwow.com?

Accepted Answer

The answer of Who is the target market for wowOwow.com?...

Question 10

One downfall of nondirect distribution is lower prices.

Accepted Answer

A) True 
 B)False

Question 11

Customers can order a personal computer from the Dell site with exactly the features they desire through ________.

Accepted Answer

A)  mass production 
B)  unit production 
C)  process management 
D)  mass-customization

Question 12

Groupware is software that connects group members for e-mail distribution,electronic meetings,message storing,appointments and schedules,and group writing,allowing people to collaborate from their own desktop PCs.

Accepted Answer

A) True 
 B)False

Question 13

List one advantage of using trucks for transportation,and one disadvantage.

Accepted Answer

The answer of List one advantage of using trucks for...

Question 14

Elaine is the leader of a quality improvement team with members in the United States and Europe.________ will allow participants on both continents to see one another on screens while the conference is in progress.

Accepted Answer

A)  Videoconferencing 
B)  Voice mail 
C)  Dataconferencing 
D)  Digital information services

Question 15

The most common type of network used in businesses is a(n)________.

Accepted Answer

A)  intranet 
B)  client-server network 
C)  extranet 
D)  hotspot

Question 16

A ________ buys goods produced by a variety of manufacturers and then resells them to other businesses.

Accepted Answer

A)  wholesaler 
B)  syndicated seller 
C)  sales agent 
D)  broker

Question 17

An encryption system scrambles an e-mail message so that it looks like garbled nonsense to anyone who don't possess the key.

Accepted Answer

A) True 
 B)False

Question 18

Hardware are programs that tell the computer how to function.

Accepted Answer

A) True 
 B)False

Question 19

Vending machines make up 8% of all U.S.retail sales.

Accepted Answer

A) True 
 B)False

Question 20

An electronic storefront (or virtual storefront)allows consumers to do which of the following?

Accepted Answer

A)  collect information about products 
B)  collect information about buying opportunities 
C)  place orders and pay for purchases 
D)  all of the above

Exam 12: Pricing, Distributing, and Promoting Products

A firm has determined the best combination of promotional tools to use,called the ________.

The electronic marketplace has turned from a variable pricing system to a fixed pricing system.

Which distribution channel is used by companies like Goodyear and Levi's?

What is an e-catalog?

Over 85 percent of the world's online population have made purchases on the Internet.Which electronic retailer is the world's largest online retailer with annual sales of $19 billion?

In a client-server network,the client is typically a customer or supplier.

The World Wide Web is the branch of the Internet used to send and receive e-mail.

Who is the target market for wowOwow.com?

One downfall of nondirect distribution is lower prices.

Customers can order a personal computer from the Dell site with exactly the features they desire through ________.

Groupware is software that connects group members for e-mail distribution,electronic meetings,message storing,appointments and schedules,and group writing,allowing people to collaborate from their own desktop PCs.

List one advantage of using trucks for transportation,and one disadvantage.

Elaine is the leader of a quality improvement team with members in the United States and Europe.________ will allow participants on both continents to see one another on screens while the conference is in progress.

The most common type of network used in businesses is a(n) ________.

A ________ buys goods produced by a variety of manufacturers and then resells them to other businesses.

An encryption system scrambles an e-mail message so that it looks like garbled nonsense to anyone who don't possess the key.

Hardware are programs that tell the computer how to function.

Vending machines make up 8% of all U.S.retail sales.

An electronic storefront (or virtual storefront) allows consumers to do which of the following?