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The Sunk Cost Effect (I

Question 83

Multiple Choice

The sunk cost effect (i.e., the reluctance to give up a product or service after an investment of time, money, or effort) is most closely tied to what social influence technique?


A) Low-ball technique
B) Even-a-penny technique
C) Because heuristic
D) Multiple-deescalating-requests technique
E) Door-in-the-face technique

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