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    SELL Study Set 4
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    Exam 1: Overview of Personal Selling
  5. Question
    _____ Is Determined by Buyers' Perceptions of What They Get
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_____ Is Determined by Buyers' Perceptions of What They Get

Question 83

Question 83

Multiple Choice

_____ is determined by buyers' perceptions of what they get in exchange for what they have to give up.


A) Service orientation
B) Sales revenue
C) Customer value
D) Support value
E) Product demand

Correct Answer:

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