It Is Essential That Salespeople Do Not Overpromise to Buyers

Multiple Choice

It is essential that salespeople do not overpromise to buyers on written sales proposals but still maintain a positive and supportive tone because written sales proposals:

A) provide a permanent record of claims and intentions.
B) do not bind a selling organization to anything in particular.
C) are easy to write and do not take a lot time to put together.
D) are always more effective than oral presentations.
E) do not have to vary from customer to customer.