Multiple Choice
Which of the following is a characteristic of good customer value propositions?
A) Good customer value propositions tell a customer what he or she wants to hear.
B) Good customer value propositions make promises and guarantees to ensure that a customer places an order.
C) Good customer value propositions use vague statements that make it easier for a salesperson to make a sale.
D) Good customer value propositions are as specific as possible on tangible outcomes.
E) Good customer value propositions only reflect on the product or service dimensions that a customer will pay for.
Correct Answer:

Verified
Correct Answer:
Verified
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