Natalie's Customers Are Small Business Owners Who Have Launched Their

Multiple Choice

Natalie's customers are small business owners who have launched their operations recently. They are usually interested in purchasing products that help their companies save money. According to the purchase decision process, these prospects are driven primarily by:

A) competitive depositioning.
B) rational buying motives.
C) emotional buying motives.
D) the benefits provided by the product.
E) the acceleration principle.