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While Promoting His Company's Sales Force Automation Software, James, a Salesperson

Question 31

Multiple Choice

While promoting his company's sales force automation software, James, a salesperson at Bossworks, claims that using the software is like having a secretary that will work for free. In this scenario, James uses a(n) _____ to explain the software.


A) analogy
B) anecdote
C) testimonial
D) example
E) proof provider

Correct Answer:

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