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    Exam 17: Designing and Managing Integrated Marketing Communications
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    Advertising Can Be Used to Build Up Long-Term Image for a Product
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Advertising Can Be Used to Build Up Long-Term Image for a Product

Question 33

Question 33

Multiple Choice

Advertising can be used to build up long-term image for a product and usually contains the qualities of impersonality, amplified expressiveness, and


A) pervasiveness.
B) invitation.
C) sound and sight.
D) intrusion.
E) motion.

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