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    Marketing Management Study Set 2
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    Exam 17: Designing and Managing Integrated Marketing Communications
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    For Your Target Audience of "New Parents," Communicating to Them
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For Your Target Audience of "New Parents," Communicating to Them

Question 2

Question 2

Multiple Choice

For your target audience of "new parents," communicating to them via newsletters, parenting magazines, "baby clubs," and through hospitals, is an example of what element of the macromodel of the communications process?


A) response
B) receiver
C) encoding
D) decoding
E) media

Correct Answer:

verifed

Verified

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