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  3. Study Set
    Marketing Management Study Set 2
  4. Exam
    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    Sales Promotion Consists of a Collection of Incentive Tools, Mostly
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Sales Promotion Consists of a Collection of Incentive Tools, Mostly

Question 135

Question 135

True/False

Sales promotion consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.

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