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A Competitive Product Is Advertised as Being Able to "Keep

Question 130

Multiple Choice

A competitive product is advertised as being able to "keep the floor clean" for six months. Testing by your firms laboratories refute this advertising message. This is an infringement of the Canadian Code of Advertising Standards, because it is


A) a deceptive claim.
B) relevant information.
C) a supportable claim.
D) an acceptable exaggeration.
E) creative license.

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