Your Research Has Shown That Your Consumers Have a High

Multiple Choice

Your research has shown that your consumers have a high "forgetting rate" on your product. In fact, the "forgetting rate" is as high as 20 percent. To reverse this trend, you will undertake an advertising campaign designed to get the "message back into memory." Which of the following techniques would be most likely to produce success for your product?

A) continuity
B) exposure
C) pulsing
D) flighting
E) macro-scheduling