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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    ________ Aims to Stimulate Repeat Purchase of Products and Services
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________ Aims to Stimulate Repeat Purchase of Products and Services

Question 133

Question 133

Multiple Choice

________ aims to stimulate repeat purchase of products and services.


A) Reminder advertising
B) Reinforcement advertising
C) Comparative advertising
D) Persuasive advertising
E) Informational advertising

Correct Answer:

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