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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Strategically, Out-Of-Home Advertising Is Often More Effective at Enhancing Brand
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Strategically, Out-Of-Home Advertising Is Often More Effective at Enhancing Brand

Question 115

Question 115

True/False

Strategically, out-of-home advertising is often more effective at enhancing brand awareness or reinforcing brand image than creating new brand associations.

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