The Marketing Department of Your Company Is Sponsoring an Event

Multiple Choice

The marketing department of your company is sponsoring an event for the local marathon runners in your community. As a running shoe manufacturer, the rationale for such a sponsorship includes

A) to express commitment to the community.
B) to increase awareness of the company or product name.
C) to create experiences and evoke feelings.
D) to identify with a particular target market or life style.
E) all of the above.