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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Market Demassification Has Resulted in
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Market Demassification Has Resulted in

Question 44

Question 44

Multiple Choice

Market demassification has resulted in


A) a reduction in the use of direct marketing.
B) a resistance to home shopping.
C) increased use of mainstream media.
D) an ever-increasing number of market niches.
E) an increase of retail sales help.

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