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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    To Attract Top-Quality Sales Reps a Company Must Develop an Attractive
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To Attract Top-Quality Sales Reps a Company Must Develop an Attractive

Question 46

Question 46

Multiple Choice

To attract top-quality sales reps a company must develop an attractive compensation program. Which of the following components of sales force compensation satisfies the need for income stability?


A) expense allowances
B) variable amount
C) commission
D) fixed amount
E) benefits

Correct Answer:

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