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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    How Could You Convince Your Company to Drop Sales Quotas
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How Could You Convince Your Company to Drop Sales Quotas

Question 43

Question 43

Essay

How could you convince your company to drop sales quotas as a means of measuring the effectiveness of its sales representatives in favour of other types of measures? Your answer should define and explain what some of these other measures might be.

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