The Web Offers the Advantage of "Contextual Placements

Multiple Choice

The Web offers the advantage of "contextual placements." Marketers can buy ads from sites that are related to their offerings. An example of a "contextual placement" ad would be

A) Johnson and Johnson ads that appear when a consumer types in the term "baby".
B) ads for expensive yachts when the term "bankruptcy" is typed.
C) Johnson and Johnson ads that appear on a new car dealer's Web site.
D) an ad for new cars when the user logs on to a Web site.
E) new car ads that appear when the user types in the term "baby".