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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    One of the Benefits of Interactive Marketing Is That It
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One of the Benefits of Interactive Marketing Is That It

Question 74

Question 74

Multiple Choice

One of the benefits of interactive marketing is that it is highly accountable and its ________ can be easily traced.


A) sellers
B) sales
C) buyers
D) effects
E) costs

Correct Answer:

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