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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    At the Heart of a Successful Sales Force Is the Selection
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At the Heart of a Successful Sales Force Is the Selection

Question 106

Question 106

Multiple Choice

At the heart of a successful sales force is the selection of effective representatives. One survey revealed that the top 25 percent of the sales force brought in ________ of all sales.


A) 45 percent
B) 60 percent
C) 80 percent
D) 52 percent
E) 20 percent

Correct Answer:

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