Apple Created a Lot of Publicity Before the Release of Its

Multiple Choice

Apple created a lot of publicity before the release of its tablet computer, i-pad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.

A) stealth
B) ambush
C) buzz
D) undercover
E) direct