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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Other Media for Direct-Response Marketing Includes Television
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Other Media for Direct-Response Marketing Includes Television

Question 104

Question 104

Multiple Choice

Other media for direct-response marketing includes television. Television is used by direct marketers in conducting or producing "infomercials," and


A) commercials.
B) direct response.
C) ad campaigns.
D) kiosks.
E) at-home shopping channels.

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