Multiple Choice
World War II provided three important motivations for social scientists interested in attitude-change research. Among them was the simple fact of convenience. That is, _______________.
A) the war hastened the development of more efficient communication tools
B) new military recruits provided a ready source of subjects with similar attitudes about the war
C) new military recruits provided a ready source of subjects who were demographically quite similar
D) new military recruits provided a ready source of subjects for experiments and surveys
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Which of the following is a generalization
Q21: The Yale Group attitude change research _.<br>A)
Q22: The body of middle-range theory now called
Q23: When the Yale Group studied the power
Q24: When they began their research in the
Q25: You are a participant in Lazarsfeld's voter
Q27: People seek out media messages consistent with
Q28: The media-effects trend in understanding media influence
Q29: Early effects researchers like Lazarsfeld and Hoveland
Q30: In two-step flow, opinion leaders, because they