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    Mass Communication Theory Foundations Ferment and Future
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    Exam 4: The Emergence of the Media-Effects Trend in Mass Communication Theory
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    In Two-Step Flow, Opinion Leaders, Because They Consume Media Messages
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In Two-Step Flow, Opinion Leaders, Because They Consume Media Messages

Question 30

Question 30

Multiple Choice

In two-step flow, opinion leaders, because they consume media messages, reinterpret them, and then pass them on, are ______.


A) opinion followers
B) arbiters
C) gatekeepers
D) change agents

Correct Answer:

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