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  4. Exam
    Exam 8: Market Segmentation and Positioning
  5. Question
    The Method by Which Whole Markets Are Subdivided into Different
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The Method by Which Whole Markets Are Subdivided into Different

Question 6

Question 6

True/False

The method by which whole markets are subdivided into different segments is referred to as the STP process. This stands for Segmenting, Testing and Positioning.

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