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Firms Such as IKEA and the Home Depot Are Known

Question 5

Multiple Choice

Firms such as IKEA and The Home Depot are known for their use of __________ because they set reasonably low prices but still offer high-quality products and adequate customer services.


A) penetration pricing
B) market equity pricing
C) prestige pricing
D) relational pricing
E) value-based pricing

Correct Answer:

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