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    Exam 5: Understanding Buyer Behavior and the Communication Process
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    When Bob, Owner of a Chicago Burger King, and Ted
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When Bob, Owner of a Chicago Burger King, and Ted

Question 66

Question 66

True/False

When Bob, owner of a Chicago Burger King, and Ted, owner of a Detroit Burger King, experience a sense of connectedness by virtue of their common ownership, a brand community exists.

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